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Reviews - Christopher Gunning talking about his music for Martini

Somewhere along the way, the loyalty to a long-running campaign has also dissipated. One of the lengthiest innings featured an unforgettable jingle by composer Chris Gunning: "I was first approached to write some new music for Martini in 1970. My brief was to write a memorable tune that set the agency's lyric in 60 seconds. It was explained to me that several films were proposed which would feature various people having a good time, and that a bottle bearing the logo 'The Right One' would appear from time to time superimposed upon the action. The general style was one of sophisticated enjoyment. I went home and wrote the tune that evening. The next day I did several orchestrations to various time lengths.

"For several years I would compose new arrangements of the same tune in different styles. One version was in the style of Vivaldi, another sounded like a Busby Berkeley musical, another was a bossa nova - and so on. To keep the campaign alive, I frequently added new material at the front, returning to the famous tune and 'The Right One' at the end. After a while we abandoned vocal versions and the music became purely instrumental. Two of my own favourites were a jazz version in 7/4 (with the New York roller-skate waitress) and another which featured an American marching band. There have been two spin-offs: Dancin' Easy reached No. 8 in the pop charts in the 80s and, more recently, there was a French disco version which was very popular." – British Academy

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